The companies growing the fastest aren’t the ones with the flashiest tech or the largest teams. They’re the ones who lead their industry.
Accelerate is where we lay the foundation. At the heart of Accelerate is what we call Strategic Boldness™: the practice of thinking bigger, identifying your untapped potential, and acting with purpose beyond the quarter. It’s about creating momentum fast through strategic clarity, collaborative alignment, and bold strategy and execution.
Steps:
Step 1: Diagnosis & Discovery—Identify Today’s Truth & Your Untapped Potential
Step 2: Industry Leadership Expansion
Step 3: The Messaging Lab
Step 4: Leveraging Your Leadership & Team
Elevate is more than “better sales and marketing.” It’s market-facing leadership.
In this phase, you take the growth leadership engine you built in Accelerate and expand it across every touchpoint. You build distinct and connected program tracks that work in concert to reinforce your leadership position and drive growth. These tracks are shaped through internal co-innovation (leveraging your own team’s insights) and external co-innovation (engaging customers, partners, and industry influencers to sharpen your strategies, messaging, and GTM programs). And it doesn’t need to take long; it takes being intentional. Move from transactional selling to winning with brand engagement and trusted market authority.
Steps:
Step 1: Co-Innovate Internally—Leverage and Galvanize Your Teams
Step 2: Co-Innovate Externally—Bring the Outside in to Uncover Breakthroughs
Step 3: Define Your Growth Through Industry Leadership Go-To-Market Framework
Step 4: Operationalize The Work—Launch the Solution Track
Dominate is where you stop chasing the market and start shaping it. It’s where your work no longer feels like a series of disconnected messages and content. It becomes a movement. A magnetic force. A pull so strong that your customers, partners, and even competitors start aligning with it. You build out your ecosystem, and that changes everything. Ecosystem leaders grow revenue 2x faster than their peers and deliver 1.5x higher profitability.2
Steps:
Step 1: Diagnosis & Discovery: Spot the Sweet Spot.
Step 2: Build a Maturity Model
Step 3: Operationalize & Scale the Work.
Step 4: Impact. Measure. Improve.
Go-To-Market Co-Innovation is the heart of Growth Through Industry Leadership, and it fuels every phase. It aligns your team, ecosystem, and strategy around bolder ideas and higher-impact execution. It transforms the best insights and inputs into the best actions and outcomes. And it turns collaboration into a competitive advantage, playing a key role in cementing your position as a sought-after industry leader. It’s not just how you go to market—it’s how you lead it.