Growth Through Industry Leadership

Overview

Our signature offering for tech companies ready to accelerate growth, shape their market, and become the sought-after leader in their space.
This program is modular and uses our three-phase framework. Each phase builds upon the last and plays a distinct role in transforming your business from ordinary to breakthrough. Each phase is als tailored to your needs. Ignite your Market Ascent!

Benefits Include

  • Strategically bold roadmap aligned to revenue acceleration and achieving The Leader Effect.
  • A breakthrough leadership stance and messaging that connects product and purpose
  • An interconnected, three-track go-to-market platform that fuels faster growth and long-term market dominance
  • Shorter sales cycles and stronger lead quality
  • Market authority, trust, and influence with decision-makers and your community


The Market Ascent Assessment (uses the maturity model)

Phase 1: Accelerate Growth: Build the Foundation for Faster, Transformative Growth

This phase starts with examining your current go-to-market strategy, product readiness, internal capacity, and leadership alignment. We’ll then identify bolder business strategies and stories, strengthen the value you offer, provide clarity on how to grow better, and boost your success rate in turning first conversations into second conversations.

Phase 2: Elevating Sales: GTM Co-Innovation™ for Sales Performance

Elevate is about building a living, breathing growth engine — both internally and externally —that powers your business forward. Industry leaders don’t create in a vacuum. They co-create. Then, you will strengthen your sales process by operationalizing and expanding the work from Accelerate to shorten sales cycles and close more deals.

Phase 3: Dominating Your Market. Become the Gold Standard.

This is where you take the leadership stance you’ve defined and proven—and scale it in ways that shape the market, deepen trust, and drive long-term advantage. This phase compounds the multiplier effect on all your efforts. It’s where your mission becomes magnetic. Your vision becomes visible. Your results become repeatable. Dominate is about scaling credibility. Presence. Revenue. And impact. It’s where you achieve The Leader Effect™.
In addition to providing strategy, consulting, and advisory services through the framework, we offer implementation support in operationalizing the work for larger clients through our Growth Through Industry Leadership flex team

What People are Saying

“Market Ascent helped shape our vision and brought it to life as we launched our new pharmaceutical business unit. Market Ascent’s strategy, content, and thought leadership work improved our share of voice in an industry that was new to Aspen Technology. Market Ascent is a great asset to have on your team when you need to stand out quickly in competitive and crowded markets.“
David Leitham
Senior Vice President and General Manager

Start growing your business Faster today!